TikTok Boom: China’s Dynamite App and the Superpower Race for Social Media

ISBN

Publisher

Imprint

Year Published

Print Length

Format

SKU

2165

Original price was: ₨1,075.00.Current price is: ₨875.00.

This book charts the story of an app on the rise that’s changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy… it breaks down some of the biggest questions for the future of work and culture.

Description

TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley’s dominance of social media.  Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok.
Do the concerns about TikTok’s Chinese ownership justify TikTok’s treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology?
In TikTok Boom, journalist and author of YouTubers, Chris  Stokel-Walker has interviewed scores of people connected to the world’s hottest app, including current and former employees, as well as some of TikTok’s biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works.  And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing’s answer to Google, and finds out what has happened to its founder, Yiming Zhang.
TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world’s new tech order.

Praise and Reviews

Not available

About the Author

TikTok Boom: China’s Dynamite App and the Superpower Race for Social Media

This book charts the story of an app on the rise that’s changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy… it breaks down some of the biggest questions for the future of work and culture.

Description

TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media.  Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok. Do the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology? In TikTok Boom, journalist and author of YouTubers, Chris  Stokel-Walker has interviewed scores of people connected to the world’s hottest app, including current and former employees, as well as some of TikTok’s biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works.  And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to its founder, Yiming Zhang. TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.

Praise and Reviews

Not available

About the Author

Shopping Cart
Your cart is currently empty!.

You may check out all the available products and buy some in the shop.

Continue Shopping
Add Order Note
Estimate Shipping