In the midst of a successful year, visionary CEO Gui Loureiro decided that Walmex -- Walmart's biggest division outside of the United States -- needed to make massive changes to make the iconic company a more data-driven, customer-centric business that would be competitive in our digital economy. The stakes were high: no company the size of Walmex had ever attempted a transformation at such a magnitude of scale. Reinventing the Leader is the turbulent story of how it happened that's especially relevant in this age of globalization. Gui learns from Carlos that to change the company he must first transform his own leadership style. Written from the dual perspectives of a CEO and his leadership coach, this candid book provides an insightful blueprint for any organization's success. Readers will learn: The importance of connecting a transformation to a meaningful purpose; How any change brings risk but the biggest risk is not to change; The three crucial questions to ask team members to discern if they're ready to contribute to a transformation; The need to tell the story of how the business impacts customers and customers impact the business; Why it's necessary to listen attentively and embrace change independently of how successful you are. Today's leaders are expected to inspire by sharing a vision based on purpose, not just profits. Loureiro and Marin's enlightening account of self-discovery and business reinvention defines a fresh new approach to leadership for the future.